Marketing

What Is It?

Marketing is the strategic process of identifying who your customer is, what they want, and how to deliver it to them profitably. It's a creative and analytical field that involves market research, branding, advertising, and product development.

What You'll Learn?

• Market research and consumer behavior

• Brand strategy and management

• Integrated marketing communications (advertising, PR)

• Product development and pricing strategies

Career Pathways

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Advertising Account Executive

• Product Marketing Manager