Digital Marketing

What Is It?

This field focuses on promoting brands, products, and services using online channels. You'll learn to create and manage campaigns using social media, search engines (SEO/SEM), email, and content to attract, engage, and convert customers.

What You'll Learn?

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Social media strategy and management

• Content marketing and email campaigns

• Web analytics and data interpretation

Career Pathways

• Digital Marketing Manager

• SEO/SEM Specialist

• Social Media Manager

• Content Strategist

• E-commerce Manager